Put AI to work across the whole marketing function. Customer intelligence, generative creative, performance media, personalization, and measurement you can actually defend. Eight modules, one a week, built around your own brand.
Start the courseThe arc mirrors the foundation course: start with the landscape, move through the craft and the analytics, end with agents, responsibility, and a capstone you can take to your CMO.
How AI is reshaping every stage of marketing, and a clear map of where it creates value.
From first-party data to predictive segments: knowing the customer with AI.
Campaigns, copy, and creative at scale, on brand and on voice.
Discovery is moving from search engines to AI answers. How to be found, and stay found.
Programmatic and budget allocation when the machine optimizes, plus one-to-one journeys.
Attribution, marketing-mix models, incrementality, and honest measurement.
Agentic workflows, the AI-augmented team, and how the function is restructured.
Privacy, governance, brand risk, and the capstone: your AI marketing plan.
All eight modules are built in the same interactive online style.
A working AI marketing plan for your own organization: where AI creates value across your funnel, which use cases to run first, the stack to support them, and how you will measure and govern it.
You build it module by module, so by the end the certificate is also a deliverable you can present.
Chair, Department of Marketing · Miami Herbert Business School
Leads the Marketing department at Miami Herbert and brings marketing strategy and analytics to the question every marketer now faces: how to turn AI into measurable advantage. He is our proposed faculty lead for this certificate.
Pair this specialization with the foundation course to build real depth in AI for marketing. It also complements Miami Herbert's executive-education certificates.